UFC is changing its media distribution in Brazil, a move away from pay TV that the mixed martial arts giant believes could quintuple broadcast revenue in one of its most important international markets.
The Ultimate Fighting Championship mixed martial arts promotion is launching its Fight Pass OTT subscription service in Brazil, with selected events to also be made available on free-to-air television via commercial broadcaster Bandeirantes. Brazilian fans will be able to access Fight Pass from January 1, 2023. The service will cost R$24.90 (€4.76/$4.92) per month.
In addition to the launch of FIGHT PASS and its new partnership with Band, UFC also revealed that it will be returning to Brazil with a live event for the first time in nearly three years, with UFC 283 on Saturday, January 21, 2023, hosted in Jeunesse Arena in the “Marvelous City” Rio de Janeiro.
As part of the deal, Band will broadcast up to 12 events per year, as well as a new weekly preview program, marking the first time UFC has enjoyed free-to-air coverage in Brazil since 2018.
“This opportunity to connect directly with the consumer is really, really important to us,” UFC chief operating officer Lawrence Epstein said in an interview. “Though we have great relationships with broadcasters around the world, the reality is that our fans are customers of the broadcaster, not directly customers of UFC.”
In addition to the launch of FIGHT PASS and its new partnership with Band, UFC also revealed that it will be returning to Brazil with a live event for the first time in nearly three years, with UFC 283 on Saturday, January 21, 2023, hosted in Jeunesse Arena in the “Marvelous City” Rio de Janeiro.
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